Publications and Citations

Zara’s published works and the articles and academic discussions in which she has been cited:

  1. The Power of Cute: using emotional and behavioural responses to baby schema in marketing | LinkedIn
    1. CEO Corner: Famous Firsts in Photography, November 2020, Light Field Lab
  2. H&M’s Greenwashing: Short-Sighted and Unethical (
    1. How does the Usage of Sustainable Fast: Fashion Create Value for Marketers and Consumers?, May 2020, Copenhagen Business School
    2. Fast Fashion: Is it a Company’s Corporate Social Responsibility to be Sustainable?, July 2020, The Journal of Indian Law and Society Blog
    3. The Chanakya Law Review, January-June 2021 Issue, Chanakya National Law University
    4. Fast Fashion & Climate Justice, November 2021, University of Cork College, Ireland
    5. Diskutera textens sjlvstndighet och iderikedom i behandling av – Marknadsföring I – Studocu, May 2023, Stockholm University
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