Zara’s Qualifications and Skills


In addition to her Master of Marketing, post-graduate Certificate in Public Relations and Bachelor of Arts, Zara has several marketing and communications certificates.
Scroll through Zara’s certificates below.



Software and Tools

Zara uses the various tools and software that companies use to build and implement powerful marketing plans. The list below includes software that is used to understand the target market, competitors, brand recognition and the success of marketing plans.

Zara has proficient and advanced knowledge and skill in the following software and tools:

  1. Visual and Statistical: BrandMap™ Software, Sawtooth Software, SPSS, Qualtrics
  2. Text Retrieval for Qualitative Marketing Research: dtSearch
  3. Social Media Monitoring and Analytics: RivalIQ, Twitter Analytics, Facebook Insights, LinkedIn Analytics, Instagram Analytics
  4. Customer Relationship Management: Hootsuite, HubSpot
  5. Email Marketing: MailChimp
  6. Website Content Management System:, WordPress

Marketing Research Skills

A strong researcher, Zara can provide actionable reports using qualitative and quantitative marketing research. She has advanced knowledge and skills in the following research and analyses methods:

Qualitative Marketing Research:

  1. Questionnaires and Surveys
  2. Attribute/ Vector Brand Maps
  3. Implementing and interpreting
    1. Net Promoter Score (NPS)
    2. Customer Satisfaction
    3. Loyalty Metrics

Quantitative Marketing Research:

  1. Conjoint Analysis
  2. Market Segmentation Analysis
    1. T-Test, Analysis of Variance (ANOVA)
    2. Cross-tab (Chi-Square) Test

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