Venus fly trap to demonstrate that customer loyalty programs are deceptive and are a trap business owners fall into thinking they're a good idea
Venus fly trap to demonstrate that customer loyalty programs are deceptive and are a trap business owners fall into thinking they're a good idea

Dodging the Customer Loyalty Trap

Customer loyalty programs are promoted to entice customers to a business and to encourage them to stay. Unfortunately, loyalty programs don’t bring in new business, nor do they play any significant role in building customer loyalty.

SMES SHOULD INVEST IN MARKET RESEARCH

Adapt or Perish: Why SMEs Should Invest in Market Research

You wouldn’t jump without knowing what you’re jumping into, or if it’s safe for you to take the leap. Why take a similar risk with your company? Market research helps you see what’s below the surface of the water.

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