Zara Ramaniah
The marketer you need
Making an #ad? The gaze of the model matters - averted and direct gaze influence the viewer's response.
https://consumerresearcher.com/averted-gaze
#MarketingTwitter #Advertising #Marketing #AdvertisingCampaign #fridaymorning
73% of CMOs surveyed here are borderline incompetent. Unless they've got a magical way to break the scientific NBD model that is. Sure they'll find a way to smooth talk out of it. https://twitter.com/augieray/status/1361740419571269632
Gartner's CMO Strategic Priorities Survey shows that 73% of CMOs expect to rely on existing customers to fuel growth in 2021. To boost ROI, CMOs should consider 3 strategies. #GartnerMKTG @Gartner_MKTG https://gtnr.it/3ps8iAh
If a brand can afford it, a #SuperBowl ad is well worth the millions a slot costs.
https://www.campaignasia.com/article/yes-that-5-5m-super-bowl-ad-makes-media-sense-a-top-advertiser-explains/466620
I have been living in the UK for 10 years this year. Please have a short thread of things that are still weird as hell to me 🧵
Even if your client doesn't say A when you are saying B, do A/B testing.
#marketing #justsaying
When Marketing says A, and your client says B, you say A/B test.
See real test examples on our Optimize Resource Hub: https://bit.ly/2MTXbm5 #measure
If you're not already doing it, you need to start advertising on social media.
#SME #businessowners #SmallBusiness #businesstips
The 5 Biggest Reasons to Advertise on Social Media (+ Pro Tips)
http://ow.ly/PxKs30rvpUd
#digitalmarketing
I just saw the #NamasteWahala trailer.
Finally!
I'm thrilled to see a movie about a south Asian - African interracial race couple.
Nicely done, @netflix!